In recent times emerging markets have outperformed the world´s leading industrialized nations  in terms of growth rates. It is widely accepted that companies cannot ignore emerging markets which are home to roughly half of the world population. Already today megatrends such as the demographic explosion, growth of the middle class, rapid urbanization and fast technological adoption are visible and influential. 

Fast technological changes, transformation of institutions through continuous policy reforms and rapidly changing industry boundaries, have necessitated for both academics and practitioners alike, the need to better understand the emerging insights that come along with these changes.  A discourse regarding the nature, opportunities and challenges of emerging markets is needed in order to further research, practice and education.

We invite authors to submit empirical, conceptual papers, case-studies and structured abstracts in areas related to the conference theme. The following are the topic details and indicative, but not limited to the following areas: 

• Marketing Management
• Entrepreneurship
• Supply chain management
• Finance and investment Management
• Alternative financing (Microfinance, Crowdfunding, Blockchain)
• Governance and Policy
• Corporate social responsibility
• Economics
• Sustainability and social innovation
• ICT and E-governance
• Higher level education and emerging markets
• Public administration

The conference will be at State University of Zanzibar (SUZA), Zanzibar – Tanzania.

Advancing research, technology and practice for business and management in emerging markets.